Alliance Data Systems Corporation provides marketing and loyalty solutions in the United States and internationally. It facilitates and manages interactions between its clients and their customers through consumer marketing channels, including in-store, online, email, social media, mobile, direct mail, and telephone.
Take a look at the 1-year chart of Alliance (NYSE: ADS) below with added notations:
From start to finish, ADS hadn’t made much progress throughout 2017. However, during that time, the stock did create a key resistance level at $265 (green), which was also the stock’s 52-week high resistance barrier. The stock finally broke above that level, and has moved higher, as one would expect. If a pullback develops, traders could look to enter a position at a more desirable price.
The Tale of the Tape: ADS broke its 52-week resistance at $265. The possible long position on the stock would be on a pullback down to that level with a stop placed under it. A break back below $265 could negate the forecast for a move higher.
Before making any trading decision, decide which side of the trade you believe gives you the highest probability of success. Do you prefer the short side of the market, long side, or do you want to be in the market at all? If you haven’t thought about it, review the overall indices themselves. For example, take a look at the S&P 500. Is it trending higher or lower? Has it recently broken through a key resistance or support level? Making these decisions ahead of time will help you decide which side of the trade you believe gives you the best opportunities.
No matter what your strategy or when you decide to enter, always remember to use protective stops and you’ll be around for the next trade. Capital preservation is always key!
Christian Tharp, CMT