WASHINGTON (AP) — The largest outside Democratic group says the key to defeating Donald Trump is to engage voters on pocketbook issues and fight the president’s efforts to tag the party as socialist.
Priorities USA says its polling indicates voters in key battleground states are worried about their personal finances and aren’t sold on Trump’s talk about a good economy.
Chairman Guy Cecil also offered a cautionary message.
He says Democrats need to “stop micro targeting ourselves into oblivion” by offering different messages to different voter blocks and demographic groups. He says candidates should deliver a coherent argument focused on health care and wages, issues that appeal to a wide swath of voters.
Priorities plans to spend over $100 million targeting states like Michigan, Pennsylvania, Wisconsin and Florida.