Apple is the world’s favorite company, and Warren Buffett’s as well. Apple is now my favorite company, too.
That’s because Apple has evolved from a tech company into a full-blown aspirational luxury brand.
Apple recently scored two $1 billion luxury product launches, proving it can sell almost anything to steadily richer Millennials, Gen Z, and Gen Alpha consumers.
Services, smart watches, smart speakers, payments, and smartphones… Apple has rapidly come to dominate nearly every product segment it targets.
Apple could hit $50 billion in sales by 2030 with the Apple Car currently in development and then rapidly grow that into the hundreds of billions as it challenges Tesla for the ultimate aspirational auto brand.
Luxury brands like LVMH have survived and thrived for over 100 years (up to 430 years).
Apple’s double-digit growth rate could last for decades, and it is the ultimate buy-and-hold forever Ultra SWAN.
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